About the Campaign
Question the status quo — Redefine.
We believe words have weight. Attitudes impact behavior. Individual actions have a cumulative effect.
The Ohio Department of Commerce, Division of Liquor Control subscribes to the “tide that lifts all boats” mentality and is dedicated to balancing commercial success with community safety. Ohio businesses and community members alike benefit when we put our minds together to Redefine.
The Redefine campaign aims to inspire teens to live life to the fullest, with the mindset that drinking isn’t the foundation of a good time, and to encourage adults to think twice before making decisions when faced with consuming or distributing alcohol.
Redefine living. Redefine community. Redefine success.